electronic cigarettes

June 24, 2008

E-cigarettes will help you quit smoking now
MRITYUNJAY BOSE

Mumbai: Now e-cigarettes are also set to zoom into the Indian market – and these will help you quit smoking. Though already into existence in United States, United Kingdom, China, Turkey and several other countries, e-cigarettes are now available in the country. E-cigarettes are non-inflammable electronic gadget – and works on an extremely scientific principle.

Chennai-based firm, SPK has already launched e-cigarettes it in the southern parts of the country on May 31, the World No Tobacco Day. "Now we are looking at having the product all over the country," Sunil Kumar, the proprietor of the company, told 'Sakaal Times' on Tuesday from Chennai.

"For quitting smoking you need will power, our product helps us quit smoking in a phased manner," Kumar said. "On the business side, the product is going to have a very good demand in India," he said.

It is a sort of a technology intensive product – it uses high-tech silicon chip, air flow sensor, integrated circuits, high-frequency ultrasonic generator, atomizing chamber, rechargeable lithium batteries and other micro-electronic components, which gives the smoker's the real effects and the same satisfaction of a traditional cigarette without the danger of tobacco and cancer causing chemicals.

The atomizing chamber converts the diluted liquid nicotine into harmless vapor, which satisfies the smoker by giving the nicotine hit that smoker's need and to achieve the perfect state of smoking without pain and suffering or the danger of 4000 chemicals. "Twenty-four of the chemicals are carcinogenic in nature," he said.

An e-cigarette contains propylene glycol, nicotine, water and food perfume. "It is extensively tested," he said and has required international certifications. It also does not stain teeth – and has no tar or cancer causing substances.

Pressed for details of the product, he said that the package (which would last for three months) costs nearly Rs 3,600 and has 45 cartridges. Of these – 13 each are marked High, Medium and Low and besides this 6 are marked No. "After the use of the e-cigarettes, one can quit smoking," he said and pointed out that they have also launched a website –
www.electroniccigarette.in
- and they are getting good hits. "Even if you look at the website, you will feel like quitting smoking," he said. The price is like Rs 4 per cigarette.

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