bluetooth technology
November 17, 2008
BLUETOOTH WONDER
Blue-tooth installed at Siddhivinayak, Mahalaxmi temples
Mumbai: Now one can receive pictures of Gods and Goddess, bhajans and security instructions free on their bluetooth-enabled cellphones when they visit the famous Siddhivinayak, Mahalaxmi and Mumbadevi temples. Similar technology is also being used at the malls to attract a clientele.
"This is probably one of the best ways to send messages to devotees and buyers. And the message is free because the revenue model is interesting," says Anshuman Sharma of Equifone Solutions Pvt Ltd, which has installed these devices. Moreover, those who don't want the messages on their cellphones, would not get – and would not be disturbed.
The service works on Bluetooth technology and creates a Bluetooth zone where visitors can download infotainment content like live news, weather, stocks, games, ringtones, movie clips, themes etc. on their mobile phones free of cost. "In this case our revenue model is advertisements and we share these revenues with our location partner," he said.
Equifone has implemented this technology at temples, streets and subways. They have implemented Bluemagix at Mahalaxmi temple at Mahalaxmi, at Siddhivinayak Temple, Mumbadevi Temple Here devotees can download Bhakti content, spritual content, devi's pictures, aartis, temple instructions, police instructions etc. on their mobile phones, free of cost. This technology enables even passer-by (persons in bus, cars, walking etc.) to receive bhakti content on their mobile phones. The beauty of this technology is that receiving and also sending is completely free.
Talking about the technology, Sharma said that Bluemagix create a sphere of 35 mts radius – which means the diameter is 70 mts. In this zone, when the person enters he is asked to switch bluetooth on and then –whether or now he wants the messages to be displayed. If he answers in affirmative, he starts receiving messages on his cellphone.
Very soon, the technology would also be explained to the police, so that they too can use it for passing messages. "One of the beauty of the technology is that it cannot be hacked and tampered with," he said.
BLUETOOTH WONDER
Blue-tooth installed at Siddhivinayak, Mahalaxmi temples
Mumbai: Now one can receive pictures of Gods and Goddess, bhajans and security instructions free on their bluetooth-enabled cellphones when they visit the famous Siddhivinayak, Mahalaxmi and Mumbadevi temples. Similar technology is also being used at the malls to attract a clientele.
"This is probably one of the best ways to send messages to devotees and buyers. And the message is free because the revenue model is interesting," says Anshuman Sharma of Equifone Solutions Pvt Ltd, which has installed these devices. Moreover, those who don't want the messages on their cellphones, would not get – and would not be disturbed.
The service works on Bluetooth technology and creates a Bluetooth zone where visitors can download infotainment content like live news, weather, stocks, games, ringtones, movie clips, themes etc. on their mobile phones free of cost. "In this case our revenue model is advertisements and we share these revenues with our location partner," he said.
Equifone has implemented this technology at temples, streets and subways. They have implemented Bluemagix at Mahalaxmi temple at Mahalaxmi, at Siddhivinayak Temple, Mumbadevi Temple Here devotees can download Bhakti content, spritual content, devi's pictures, aartis, temple instructions, police instructions etc. on their mobile phones, free of cost. This technology enables even passer-by (persons in bus, cars, walking etc.) to receive bhakti content on their mobile phones. The beauty of this technology is that receiving and also sending is completely free.
Talking about the technology, Sharma said that Bluemagix create a sphere of 35 mts radius – which means the diameter is 70 mts. In this zone, when the person enters he is asked to switch bluetooth on and then –whether or now he wants the messages to be displayed. If he answers in affirmative, he starts receiving messages on his cellphone.
Very soon, the technology would also be explained to the police, so that they too can use it for passing messages. "One of the beauty of the technology is that it cannot be hacked and tampered with," he said.
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